The truth about climate change.

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“How we treat our land, how we build upon it, how we act towards our air and water, will in the long run tell what kind of people we really are.” – Laurence S. Rockefeller.

Let’s talk about the real issue – human stewardship. On an individual level, we’re learning to do what we can to protect our home but collectively we’re far from nourishing it. A toothbrush might kill once or twice. But, a fishing net is designed to kill, to entangle and ensnare without discrimination, for all time.

There is over 640,000 tonnes of netting left in the ocean each year. That’s 46% of all sea plastic – it’s the price we pay to eat fish.

What if we begin to think of the Earth as a relationship to be cultivated and less of a thing to be consumed? How might that change how we approach our role?

Yes. It will require change.

“The first principle is that you must not fool yourself. And you are the easiest person to fool.” – Richard Feynman

Many people are fooling themselves. They can’t make an impact because they’re only one person. They can’t afford to change what they buy. They actually do need this shiny new thing. Being more responsible is for the governments to decide. Being more responsible is too hard for me.

These are excuses. Excuses we allow ourselves to tolerate.

Start by doing what is necessary. What is necessary is to make the easy swaps. Bring your own tote bag when shopping, invest in a sustainable coffee mug (you only need to do it once), buy less fish and meat (you will save your money), shop in a farmers market (you’ll have better food), use bees wrap instead of cling film and visit a bulk buy supermarket.

Think about you – what plastic/waste-generating item do you use the most often that you’d like to replace? From tampons to trousers, there are easy changes out there. It only takes a small effort.

Today, take stock on the area you’d like to focus on – Personal care, home and lifestyle, fashion, health or otherwise and commit to exploring one area at a time. Start with the least daunting. You’ll see how easy it is.

A generational impact.

Childhood is changing. The black mirror wields more wonder than a blackbird. The Oxford Junior English Dictionary has removed an embarrassing number of nature-based words from its pages since 2015.

Acorn, ash, beech, bluebell, blackberry, magpie, moss, fern.

Replaced with MP3 player, attachment, broadband, block-graph, chat room, airplane mode and haptics.

With children engaging in natural play outside for a miserably small four hours per week, we must ask ourselves what the consequences are.

What might our future generations – a new breed of consumers not connected to the delicate earth that provides for them – do to protect it?

This is a part of our impact too.

A firm belief.

We’re Zero Waste Goods and we believe it’s time to help make green and sustainable swaps in everyday living easy. We believe it’s time to move the conversation of Zero Waste forward; beyond sustainability and consumer guilt toward a vision for an #ecoabundant future.

We believe the problem arises when:

a) our culture condones throwaway behaviour

b) products are not designed to be recycled

c) plants are unable to recycle all the varieties of plastic full stop and, if they can, without producing some waste.

We believe people are powerful. But that to wield our power responsibly is both the greatest gift and greatest challenge of our time.

We believe it’s time to #OwnYourImpact


 
Zero WasteMel Fisher